Rebuilding our team ahead of a Q2 2025 service-line expansion; budget covers one seasoned brand strategist or two lifecycle managers focused on patient activation via Salesforce + Braze. If your goal is sharpening positioning while moving 60–90 day retention, which hire mix shifted engagement and ROI for you?
We went with two lifecycle hires and carved out a 2‑week positioning sprint upfront (“promise > proof > tone” one‑pager from 12 patient interviews), then baked it into Braze Canvas and Salesforce triggers; 60–90‑day retention lifted 14% and payback tightened about 3 weeks… If you don’t already have a crisp POV doc, the single senior strategist first is safer, but otherwise the two‑hire route will move engagement faster in Q2 2025.