I’ve been in medical device sales for a few years now, and I can’t stress enough how important building relationships with healthcare providers is. For instance, I recently collaborated closely with a surgeon, which not only led to a solid deal but also ensured that he felt confident in using our equipment. Has anyone else had experiences where client relationships made a difference in sales?
You’re spot on about confidence. I worked on a project where we provided hands-on training for a new device just before launch, and that really made a difference. The surgeon felt more comfortable and ended up advocating for it in their network.
I totally agree! Last year, I arranged a lunch-and-learn with a few doctors, and just building that face-to-face rapport made it easier to discuss concerns and close deals. Sometimes it feels like a first date — gotta build that comfort before sealing the deal, right?